Opened January 20, 1912:
A stage, for vaudeville, was added in 1913, with Leon Lempert Jr., as architect.
Excerpts Moving Picture World, March 11, 1916:
“Mr. Pierce’s* prices of admission are 10, 15 and 20 cents. He says his patrons want 80 per cent moving pictures and 20 per cent vaudeville.”
“Receiving hints from the Strand theater, New York, Mr. Pierce has arranged his stage in an elaborate fashion and has built a $5,000 lobby. He has an orchestra of five pieces.”
“He is meeting with success in serving his high-class patrons. He will probably dispense with vaudeville entirely.”
*Frank C. Pierce, of Pierce & Nagle, proprietors of the theatre.
Postcards part of the Theatre Talks Collection, please ask permission to copy and/or use. At least give credit to source. We know that some people will not honor this but it would be nice if they did.
Since 1997 theatre historian, Cezar Del Valle, has conducted a popular series of theatre talks and walks, available for historical societies, libraries, senior centers, etc.
Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.
The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Editing and updating the third edition of the Brooklyn Theatre Index.